Profile

At R D Mercantiles Pvt. Ltd., we believe that our end-objective is not only selling products but creating sustainable businesses for end-users. As such, we devote ourselves to product-use education and par excellence service standards

Irrespective of the business environment, our commitment to delivering products when required stands strong. As such, as a company policy, we ensure that our actions never result in creating an artificial demand-supply gap in the market. R D Mercantiles Pvt. Ltd ‘trains its team members to ensure that no unscrupulous trade practices enter the distribution network, thereby protecting the brand of its principals and its own.

Over the years, STEEL AUTHORITY OF INDIA LIMITED (SAIL) de-commoditized the rebars category with its approach of educating the consumer on the characteristics and advantages of a TMT rebar while building their homes. This approach has eventually led to a better understanding, in turn empowering the consumer. As a result, a slew of regional brands have developed giving the consumer the power to choose.